Turn: Zero → Active, talking, converting community in 14 days

Purpose: Rapidly transform awareness into identity + action by creating shared belief, ritual, and momentum.

Phase 1: Narrative Implant (Day 1–3)

Goal: Give people something to belong to

• Lock in the Community Identity Statement
  • “We are not [market]. We are [new belief].”
• Publish:
  • Origin thread
  • “Why we exist” doc
  • Enemy & problem framing
• Launch founding badge / role: Early Signal, Genesis, OGs
• Seed 20–30 “Ghost Profiles” (your team + insiders) with:
  • Questions
  • Opinions
  • Micro-introductions

Output:

People understand: What this is, who it’s for, and why it matters.

Phase 2: Engagement Triggers (Day 4–7)

Goal: Make them speak + participate

• Daily prompts in Discord/TG:
  • “Your hot take on…”
  • “Drop wallet & fav protocol”
  • “If this worked, what would change for you?”
• Start 3 rituals:
  • GM/🧠/🔥 roll-calls
  • Weekly poll + hot take
  • Daily starter question
• Announce:
  • The first competition / alpha / access
• Launch first Micro-Ambassador Taskboard

Output: